STRATEGY

Turnstone Ventures can help you plan your best approach to the overseas market, whether that involves a new market entry, or enhancing the success of an existing business. Our goal is to help you fill in gaps in your knowledge and provide recommendations that you can translate immediately into action. For example, common strategic projects include:

• Market entry – when and how you should enter the U.S. or Japanese market, including setting goals for the business, establishing a detailed operating plan and budget, and determining critical components such as product, marketing and sales tactics.

• Channel strategy – how you can best sell into the U.S. or Japanese market, including assessing whether to go direct or to partner, identifying key employees and/or partners, and establishing guidelines for selecting and managing your sales efforts.

• Marketing strategy – determining your key selling points with respect to U.S. or Japanese customers, where you fit vis-à-vis the competition, the most powerful communication channels online and offline, effective marketing resources, and benchmarks for monitoring performance.

• Staffing strategy – how to build your team in the U.S. or Japan, including determining key positions that you need to fill, the market price for hiring those people, and a strategy to find, recruit, hire and manage employees.

• Intellectual property strategy – how to protect and market your intellectual property assets.

• Long-term strategic planning
– establish approaches that will guide your activities in the long-term future based on such things as careful analysis of your goals, strengths, weaknesses and opportunities, and benchmarking best practices of relevant organizations.