|
STRATEGY
Turnstone Ventures can help you plan your best approach
to the overseas market, whether that involves a new market entry,
or enhancing the success of an existing business. Our goal is to
help you fill in gaps in your knowledge and provide recommendations
that you can translate immediately into action. For example, common
strategic projects include:
• Market entry – when and how you should enter the U.S. or Japanese
market, including setting goals for the business, establishing a
detailed operating plan and budget, and determining critical components
such as product, marketing and sales tactics.
• Channel strategy – how you can best sell into the U.S. or Japanese
market, including assessing whether to go direct or to partner, identifying
key employees and/or partners, and establishing guidelines for selecting
and managing your sales efforts.
• Marketing strategy – determining your key selling points with respect
to U.S. or Japanese customers, where you fit vis-à-vis the competition,
the most powerful communication channels online and offline, effective
marketing resources, and benchmarks for monitoring performance.
• Staffing strategy – how to build your team in the U.S. or Japan,
including determining key positions that you need to fill, the market
price for hiring those people, and a strategy to find, recruit, hire
and manage employees.
• Intellectual property strategy – how to protect and market your
intellectual property assets.
• Long-term strategic planning – establish approaches that
will guide your activities in the long-term future based on such
things as careful analysis of your goals, strengths, weaknesses and
opportunities, and benchmarking best practices of relevant organizations.
|
|